Specialized, Niche Insurance Agency

Asking Price: $ 180,000


For an individual who can see the opportunity and wants to capitalize on the current and future market, this business opportunity is ripe for the picking! This business keeps you in a promising financial territory with attractive residuals and stability. Less than 2% of pets in the United States are insured, and compared to the 42% of pets insured in England or the 27% pet insured in Spain, the potential for a pet insurance business in the United States is certainly great.


Part of the reason pet insurance is not as popular as it could be is because veterinarians are not trained to recommend it to customers. This pet insurance business emphasizes marketing through veterinarians and experts in the pet care field. Veterinarians will be eager to learn about this because it will open up opportunities for them as well. A family that would have to put a dog or cat to sleep because they cannot afford a huge medical bill for their pet will not need to worry about that if they already have the financial support of an insurance agency and the veterinarian will have an opportunity to save an animal’s life.

As a niche insurance business provides services to a specific market, there is little competition for this agency in its Central Ohio location. The insurance company behind the territory is strong and established.

The business marketing is currently conducted through Google, Facebook, veterinary clinics, pet stores, press, and other forms of media. This business also trains people in veterinary clinics and pet hospitals about how to talk about pet insurance and the importance of having it, which brings in additional customers.

Business insures household pets as well as working animals, such as search and rescue, herding, and sled dogs. We cannot over-simplify the enrollment for this insurance, but customers sign-up on the website with minimal interaction with the agency owner.